Why Shopping Local Matters

Here are some key benefits of shopping locally, supported by research studies:

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Strengthens the Local Economy

For every $100 spent at a local business, approximately $68 remains in the local economy through taxes, payroll, and other spending. In contrast, only $43 of every $100 spent at a national retailer stays in the local economy.

Creates More Local Jobs

Local businesses create the majority of new jobs - they account for two-thirds of all new private-sector jobs. Every $10 million spent at local businesses creates 57 new jobs, compared to only 14 jobs created by the same amount spent at a national retailer.

Increases Local Tax Revenues

Local businesses generate significantly more tax revenue per sales dollar than national chains. For example, a typical big-box retailer generates about $7 per acre in local tax revenue, while a mixed-use, pedestrian-friendly area with local businesses generates around $287 per acre.

Boosts Real Estate Values

Neighborhoods with thriving local business districts have higher home values - up to 50% higher on average compared to areas without a strong local business presence.

Promotes Environmental Sustainability

Shopping locally reduces the environmental impact of transporting goods over long distances and supports local producers who often use more sustainable practices. Local businesses also tend to occupy smaller spaces and reuse existing buildings, reducing sprawl and infrastructure costs.

Supporting Research Studies

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By supporting local businesses, consumers directly invest in their community's economic growth, job creation, tax base, real estate values, and environmental sustainability. Multiple studies highlight the compounding positive impacts of shifting spending towards locally-owned businesses.

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